How and Where to Buy a Sex Toy Online
Our Favorite Online Sex Toy Stores to Help You Explore Your Sexuality
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The taboo on sex toys has officially been broken. Men use them; women use them; single people use them; couples use them. You can find them mentioned in Hollywood movies or casually referenced in HBO shows, and occasionally they even crop up unexpected, in the background of Zoom calls or news interviews (yes, really).
But that doesn't mean that buying your first sex toy is as easy as strolling into Walmart. After all, it's still an inherently personal purchase, one that many people would prefer to make discreetly. Thankfully, there have been excellent online sex toy stores for almost as long as there has been an Internet. These sex toy shops not only specialize in selling high-quality, hygienic toys to meet a massive variety of needs and wants; they also often include helpful guides, personalized tips, and special care instructions to help you get the most out of your purchase.
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Curiosity piqued? Eager to get to the goods? Here are some our very favorite online sex toy shops, as well as what makes them special.
Adam & Eve
The name Adam & Eve is appropriate for this sex toy company, as these guys have been in the business almost as far back as the biblical characters go. Established over half a century ago (when this stuff was super taboo), the site makes it a point to stay up to date with the latest sex toy offerings. Items are divided out into sections, complete with handy guides that accompany each one. The site has their own brand of Adam & Eve products, designed to meet their standards and specifications. All items from the site ship in plain packaging — so no need to worry about neighbors passing judgement. If you're buying something that you don't want your partner to know about (yet) or you're still being floated by mom and dad's credit card, Adam & Eve goes as far as to keep their brand name off your billing statement entirely for added privacy. If your purchase racks up to over $59., your shipping is free — otherwise it's $8.99. Don't feel weird about returning something that just didn't do it for you. Adam & Eve's return policy is no questions asked, and as long as you ship it back within 90 days of purchase you get a full refund.
Lovehoney
With a massive variety of sex toys, encompassing everything from basics like vibrators, dildos and cock rings to more exotic fare, including BDSM paraphernalia, butt plugs, strap-ons and every variety of lubricant you could imagine, Lovehoney is as close to a one-stop-shop as internet sex toy merchants get. On top of their amazing inventory, though, they also offer a plethora of advice, how-to articles and safety protocols to help new or exploring customers get the most out of their purchases. American customers unlock free shipping on all orders over $49, while students can enjoy a permanent 20% discount on all their purchases.
Amazon
It's the site you get everything else from, so why not combine your shopping lists and get everything you want delivered to you at once? Although it's not as well streamlined as a dedicated site for sex toys, Amazon's offerings do cover quite a bit — from the typical vibrator and lube selections to more kinkier items like sex furniture. For Amazon Prime members, there are plenty of toys and paraphernalia that fall under free Amazon Prime shipping, many of which can be delivered to your door the very next day. Whatever you buy from Amazon comes in the standard box with Amazon's logo on it — meaning your neighbors will be none the wiser about what it is you're ordering. If you're an Amazon Prime member, shipping is covered in your yearly membership on any items that qualify. If not, the shipping rates vary by item carrier and location. Like with anything you buy off Amazon, returns differ based on sellers. So even if you're an Amazon Prime member, make sure you read the fine print before you get click-happy and start ordering away.
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Screaming O
Screaming O will celebrate 20 years in the industry in 2025, and they've got a lot of reason to be pleased with that. Their signature products are fan favorites, with their super colorful designs achieving iconic status. They specialize in making premium vibrators and vibrating rings (and basically anything else you can put in your butt or vagina that vibrates). All Screaming O orders over $40 ship for free across the U.S., and arrives in discreet packaging. And if you aren't 100% satisfied, no worries: all Screaming O's products come with a money back guarantee.
Babeland
This company was started back in 1993 by two women who wanted to take the taboo out of buying a sex toy, offering approachable customer service geared toward helping their clients find the right fit when it comes to the toy or product they're purchasing. Their online store aims to do the same, with information offered throughout each shopping section to help inform your purchase. Babeland ships to over 200 countries across the world, in bland packaging with "Barnaby LTD" listed as the sender, so you can order with confidence.
JIMMYJANE
Since launching twenty years ago, JIMMYJANE has earned the reputation for its out-of-the-box signature line of products — from custom sensual candles to massage lotions and, for those with deep pockets, the 24k gold vibrator. It's not actually made of gold but — but some ladies say it's just as valuable. JIMMYJANE also offers worldwide shipping, with most orders over $50 shipping for free.
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